CSUF Adventure Club

The purpose of CSUF Adventure Club is to create a platform for students interested in various outdoor activities such as backpacking, hiking, rock climbing, camping, and more. The club’s desire to be a recognizable and sustainable brand on campus wanted to gear their marketing materials towards a cleaner and more sophisticated look with the inclusion of the club’s compass logo and consistent stylization of fonts and simple colors.

For the past year and a half, the club was notably growing in size and they needed new designs for their apparel and marketing division. The new banner design also uses Adventure Club’s signature green palette, but with a more graphic element of exploration in the great outdoors.